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June 08, 2020
Our Commitment to Giving Back


It was never just about great maternity clothes. Empowering women, and using our platform for good have always been our WHY at Superkin.

With every purchase over $150, Superkin will give YOU $10 to donate to any charity. Our June spotlight philanthropies are working in communities that need our support and on causes we champion. 


The state of Black Maternal Health in the US in unacceptable, with Black women’s maternal mortality rates 3-4x higher than white women’s — and these deaths are mostly preventable. Black Mamas Matter Alliance is a Black women-led cross-sectoral alliance. BMMA centers Black mamas to advocate, drive research, build power, and shift culture for Black maternal health, rights, and justice.



Infertility affects approximately one in eight women. Baby Quest Foundation provides financial assistance through fertility grants to those who cannot afford the high costs of procedures such as IVF (in vitro fertilization), gestational surrogacy, egg and sperm donation, egg freezing, and embryo donation.



PL+US (Paid Leave for the United States) is the national campaign to win paid family leave by 2022. Founded by Katie Bethell, who Fortune Magazine named one of the world’s greatest leaders, the organization in partnership with employees, employers, consumers, and investors has won paid family leave for nearly 6 million at companies like Walmart, Starbucks, CVS and more. Their singular mission is this:  winning high-quality paid family leave for everyone. Read Superkin's recent interview with Katie here.



To power this campaign, Superkin has partnered with Givz - a secure, donor-focused, digital  platform that makes it easy to donate to any of the 1.6 million+ registered US charities, using any device, in 15 seconds or less. After you place your order, in the order confirmation page,  you’ll see a section to choose a charity and Givz $10 cash. You have full ownership and visibility into what charity your Givz cash is donated to. 

You can also choose to support a different cause via Givz: in fact we can't wait to see what matters most to you.

To shop Superkin, pick your charity, and get giving, shop now.

Have a favorite charity you think would be a good fit for Superkin's community? Send us an email! 

Miriam Williams