On this International Women’s Day, and just weeks before we launch our first capsule collection, we want to take a moment and reflect on how we got here.
We decided to launch a maternity collection because we couldn’t sit by and watch women we admire go through pregnancy without a wardrobe worthy of their intrinsic power.
Focusing on pregnant women leads the conversation in some interesting directions. What does it mean to transition from manager to mother? What are the ways Bloomwell can empower and entertain women growing tiny humans? How do kids change your sense of self and the pursuit of your dreams?
Wherever you are in your search for balance, family, success or love, what we wish you is the opportunity to thrive. We deeply admire the trailblazing women and men who use their voice and power to make the world a more equal place for all. Here’s to one more hat in that ring.
Miriam and Tara