November 27, 2019
Look Good, Do Good This Holiday Season


Our holiday deal this year is all about giving back: Spend $150+ and Get $25 to donate to any U.S. charity of your choice. Because, let’s be honest: this amazing tribe of badass women has the power to rise up and affect the changes we want and need. Read on for all the deets...

With the frenzy of holiday shopping upon us, the predictably mad rush to buy-more-to-save-more is freakin’ bananas. But without missing a beat, we’re on a mission to surprise and delight you, boss babe. The Superkin squad is made up of fearless, exceptional women that get sh*t done. That’s why we know you’re going to love this holiday campaign because it not only serves you; it also empowers you to make an impact on the lives of others. We’re here to help you conquer the world and feel amazing doing it.


This year, our holiday deal doesn’t include yet another doorbuster sale or marketing jargon to make you buy more stuff than you actually need. Instead, we’re determined to put real purpose behind your Superkin purchases this holiday season.


From now through December 3rd (#givingtuesday) when you spend $150+ we’ll give you $25 Givz cash back to donate to any U.S. charity of your choice.  While we would love for you to support one (or all!) of the 3 charities chosen by our Superkin Ambassadors and co-founders, each of whose efforts are close to the core of Superkin, $25 Givz cash is 100% yours to donate as you wish. Whatever causes matter to you, matter to Superkin!   

What if you’re not expecting?

No sweat! If you’re not expecting, you can still help us raise money for good causes by spreading the word about our holiday deal. Do you know an exceptional woman who could use some high tech and low maintenance maternity wear? Share this article with them right now and encourage them to sign up before December 3rd.



To power this campaign, Superkin has partnered with Givz - a secure, donor-focused, digital  platform that makes it easy to donate to any of the 1.6 million+ registered US charities, using any device, in 15 seconds or less. After you place your Superkin order, you’ll get an email with a link to the Superkin Givz page, where you can claim your $25 Givz cash  and choose where your money goes. You have full ownership and visibility into what charity your Givz cash is donated to. 

We’re recommending three great causes that are particularly close to our hearts:


On a mission to break the cycle of childhood poverty. By seizing the motivational opportunity created by pregnancy and parenthood, HPP joins with families to help them recognize their strengths and trust in their capacity to transform their lives.


Infertility affects approximately one in eight women. Baby Quest Foundation provides financial assistance through fertility grants to those who cannot afford the high costs of procedures such as IVF (in vitro fertilization), gestational surrogacy, egg and sperm donation, egg freezing, and embryo donation.


PL+US (Paid Leave for the United States) is the national campaign to win paid family leave by 2022. Founded by Katie Bethell, who Fortune Magazine named one of the world’s greatest leaders, the organization in partnership with employees, employers, consumers, and investors has won paid family leave for nearly 6 million at companies like Walmart, Starbucks, CVS and more. Their singular mission is this:  winning high-quality paid family leave for everyone.

You can also choose to support a different cause via Givz: in fact we can't wait to see what matters most to you.

Today is the perfect time to shop Superkin. Not only are you going to dress like a total boss, there’s the added bonus knowing that your purchase has helped to make a world as exceptional as you are.

To shop Superkin, pick your charity, and get giving, hit the button below.


Let's shop!