Our Clothing Performs

High tech, low maintenance—and fit for a hero.

Fabrics for Real Life

Ditch the dry cleaning—you’re busy. Superkin's breathable, comfortable, washable staples resist wrinkles and pilling.

Meticulously Thoughtful Designs

Every single stitch, feature and fabric was carefully picked and placed (hello, cell-phone pocket) to do sh*t.

Competitive Cost-Per-Wear

Do more with less. Our elevated basics and seasonless silhouettes are designed to be worn on repeat during the week, through all three trimesters and postpartum.

Passionately Eco-Friendly

Fact: your offspring will inherit the earth. We’re committed to bettering it with sustainable fabrics, ethical factories and our give-back program.

Multitasking Styles

For women who work *all* the jobs. Thoughtful, versatile separates that flex from day to night and workday to weekend.

The Team

Miriam Williams, Co-Founder

Miriam built a career in New York retail leading operations and strategy for global brands like Coach, Louis Vuitton and J.Crew. For 11 years she worked with three awesome women that shaped her view of leadership... and inspired her to build a workplace that worked for everyone.

While earning her MBA from The Wharton School, Miriam caught the startup bug and later left NY for San Francisco and Narvar. As a new mom, she spent 2 years running logistics partnerships and advocating for better lactation support in the office and for traveling employees.

She and her husband are now back in Brooklyn, NY with her 4 year old son, after whom she can regularly be found chasing on a razor scooter in Cobble Hill.

Mantra: Velvet glove with an iron fist.

Tara Elwell Henning, Co-Founder

Tara spent the first part of her career in New York and San Francisco, working at world-class brands like Louis Vuitton and Walmart, where she thrived in the art and science of retail.

She joined Narvar, a SaaS technology platform, as its #4 employee where she saw the company scale globally in just under 5 years. Tara wrote the maternity leave policy as the first employee to have a baby at the company. It was this experience that really planted the seed of becoming an advocate for working parents. She co-led the Women at Narvar ERG and Life @ team, to further develop programming and culture at Narvar. 

She is energized by the power of connection — whether it’s brands, people or aligned missions. When working with a high-growth start-up or a large conglomerate, Tara brings an innovative thought process to projects and partnerships. She understands the complexities of teams, fast growing, best in class brands and that hiring the best people means nothing without culture. 

Tara lives in Marin County, CA (just north of the Golden Gate Bridge) with her husband and their two young daughters and black lab, Parker.

Mantra: What? Like it’s hard?