Our Powers Revealed

For parents with swagger who don't just keep up—but rise up.

At Superkin, we make products with ambition, because raising tomorrow's citizens is damn hard work.

We’re not delicate. We’re deliberate.

We’re not glowing. We’re lit.

We're not multitasking. We're multi-mastering.*

*Add to Resume: Raising A Human.

Our Clothing Performs

High tech, low maintenance—and fit for a hero.

Fabrics for Real Life

Ditch the dry cleaning—you’re busy. Superkin's breathable, comfortable, washable staples resist wrinkles and pilling.

Meticulously Thoughtful Designs

Every single stitch, feature and fabric was carefully picked and placed (hello, cell-phone pocket) to do sh*t.

Competitive Cost-Per-Wear

Do more with less. Our elevated basics and seasonless silhouettes are designed to be worn on repeat during the week, through all three trimesters and postpartum.

Passionately Eco-Friendly

Fact: your offspring will inherit the earth. We’re committed to bettering it with sustainable fabrics, ethical factories and our give-back program.

Multitasking Styles

For women who work *all* the jobs. Thoughtful, versatile separates that flex from day to night and workday to weekend.

Our Team

Miriam Williams


Miriam is an operations nerd with a snarky sense of humor, and built a career in New York retail leading operations and strategy for global brands like Coach, Louis Vuitton, J.Crew and L’Occitane. During 4 years on the west coast, she ran logistics partnerships at Narvar before leaving to launch Superkin. In early 2021 Miriam, her 4 year old son David and husband Jake relocated back to Brooklyn, NY. She can most regularly be found running alongside (or chasing after) her son on a scooter in Cobble Hill.

Mantra: Velvet glove with an iron fist.

Tara Elwell Henning


A retail and brand enthusiast, Tara spent most of her merchandising and planning career in New York and San Francisco, working at world-class brands like Louis Vuitton and Walmart. She was an early employee at Narvar, a retail-technology platform, where she led retail strategy. Tara lives in Sausalito, CA with her husband, Louis, their two daughters (Alexandra, 5 and Taylor, 3) and black lab, Parker. You’ll often find her hanging with the fam in Tahoe (summers are👌), dreaming of trips to France (bonafide Francophile) or cheering on her beloved Badgers.

Mantra: What? Like it’s hard?