Our Powers Revealed

For fearless females who don’t just keep up—but rise up.

Our wear-everywhere essentials are deliberately designed to dress you—not just your bump. Because when we create the generations of tomorrow, we deserve to be well-dressed and well-respected today.

We’re not delicate. We’re deliberate. We’re not glowing. We’re lit. We’re not multitasking. We’re multi-mastering.* This “condition” doesn’t define us. It emboldens us. Because only a woman can do this.

*Add to resume: Grew a human

Our Clothing Performs

High tech, low maintenance—and fit for a hero.

Fabrics for Real Life

Ditch the dry cleaning—you’re busy. Superkin's breathable, comfortable, washable staples resist wrinkles and pilling.

Meticulously Thoughtful Designs

Every single stitch, feature and fabric was carefully picked and placed (hello, cell-phone pocket) to do sh*t.

Competitive Cost-Per-Wear

Do more with less. Our elevated basics and seasonless silhouettes are designed to be worn on repeat during the week, through all three trimesters and postpartum.

Passionately Eco-Friendly

Fact: your offspring will inherit the earth. We’re committed to bettering it with sustainable fabrics, ethical factories and our give-back program.

Multitasking Styles

For women who work *all* the jobs. Thoughtful, versatile separates that flex from day to night and workday to weekend.

Our Team

Founded by women who were sick and tired of being asked if they were sick and tired.

Miriam Williams

Co-Founder 


Miriam built a career in New York retail, leading operations and strategy for global brands, including Coach, Louis Vuitton, J.Crew and L’Occitane. She’s an operations nerd with a smartass mouth who’s fueled by the creative energy of this industry. After moving to California, she ran logistics partnerships at Narvar for 18 months before leaving to launch Superkin. She lives in Berkeley, CA with her husband Jake and their son David, 3. She loves Bar Method workouts, politics, pinot noir and a good ole Bravo TV marathon.

Mantra: Velvet glove with an iron fist.

Tara Elwell Henning

Co-Founder 


A retail and brand enthusiast, Tara spent most of her merchandising and planning career in New York and San Francisco, working at world-class brands like Louis Vuitton, Walmart.com and Gymboree. She was an early employee at Narvar, a retail-technology platform, where she led retail strategy. Tara lives in Sausalito, CA with her husband, Louis, their two daughters (Alexandra, 4 and Taylor, 2) and black lab, Parker. You’ll often find her hanging with the fam in Tahoe (summers are👌), dreaming of trips to France (bonafide Francophile) or cheering on her beloved Badgers.

Mantra: What? Like it’s hard?