Not A Maternity Brand
High tech, low maintenance clothing deliberately designed to dress you—not just your bump.
Because when we create the generations of tomorrow, we deserve to be well-dressed and well-respected today.
Breathable, Comfortable
Fabrics for Real Life
Meticulously Designed
Multitasking Styles
Competitive
Cost-Per-Wear
Passionately
Eco-Friendly
Shop Stress Free
Shopping for maternity clothes can be confusing. We've been there.
So we’ll send you a second size for free so you can get it right on the first try.
As always, free shipping over $150 and free returns & exchanges.
BONUS! Gift giving is our love language. Use the order notes section to include a gift message for your BFF.
Shop Stress Free
Shopping for maternity clothes can be confusing. We've been there. So we’ll send you a second size for free so you can get it right on the first try.
As always, free shipping over $150 and free returns & exchanges.
BONUS! Gift giving is our love language. Use the order notes section to include a gift message for your BFF.
As Seen In...
Focused Essentials
Dump the frump. Our purposeful, beautiful pieces are the starting point for building your best power wardrobe.
The Perfect Maternity Pant
Maternity pants with pockets…because we’re not monsters.
“My only regret is that I didn’t buy two pairs.”
Danielle, San Francisco
The Pleated Blouse
Breeze through your zoom marathon with this compliment-worthy top.
“Major bonus that it is so easy to care for — thank you for such a flattering, comfortable, and machine washable top."
CG, New York
The Cocoon Dress
Cover your bases and your assets with effortless style.
"The cocoon sleeves are such a fun detail. Great quality fabric. Love love this dress."
Jenni, New York
Emails For Power Players