Behind the Scenes at Superkin

Tara Elwell Henning, Founder

Tara spent the first part of her career in New York and San Francisco, working at world-class brands like Louis Vuitton and Walmart, where she thrived in the art and science of retail.

She joined Narvar, a SaaS technology platform, as its #4 employee where she saw the company scale globally in just under 5 years. Tara wrote the maternity leave policy as the first employee to have a baby at the company. It was this experience that really planted the seed of becoming an advocate for working parents. She co-led the Women at Narvar ERG and Life @ team, to further develop programming and culture at Narvar. 

She is energized by the power of connection — whether it’s brands, people or aligned missions. When working with a high-growth start-up or a large conglomerate, she understands the complexities of teams, fast growing, best in class brands and that hiring the best people means nothing without culture. 

Tara lives in Marin County, CA (just north of the Golden Gate Bridge) with her husband and their two young daughters and black lab, Parker.

Mantra: What? Like it’s hard?

Founded by personal experience but inspired by an entire generation of changing the working parent narrative. Superkin is dedicated to changing the status quo for caregiving employees. 

From early-stage brands establishing a culture to businesses in need of supplemental support, Superkin works with founders, execs, and people leaders to develop world-class benefits and programming.