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What Parents Really Need From Employers to Return to the Workplace
Corporate culture cannot return to what it was pre-2020 and if we are going to keep parents in the workplace, we need to start rethinking how they are treatedREAD MORE
An Open Letter to Bosses Everywhere: Why It's Important to Hire Moms
Stop believing myths that working moms are less qualified or less dedicated. Here is why companies should start adding more moms to their teams.READ MORE
How to Handle Co-Workers Who Don't Get Pregnancy At All
There are plenty of rumors about pregnancy floating around in the workplace, but not all of them are true. Two corporate executives share tips for helping you set your colleagues straight.READ MORE
Why Parenting Should Be Listed On Your Resume
Raising humans is hard work. Through all the homework, after-school activities, and countless storytimes, you’re building hard and soft skills that translate directly to your work life. It’s time to add “parent” to your resume. On the fence? Superkin co-founders Miriam and Tara make the case.
Dressing Professional While Pregnant Is Harder Than It Should Be
"Superkin wants to ensure that the brand is an easy solution to what is a sartorially trying time, not to mention an awkward physical and often emotional one."
13 Maternity Clothing Items Every Pregnancy Wardrobe Needs
"Henning notes that the trick to finding the perfect “LBD” is to find one as perfect with a jacket and sneakers as it is dressed up. “Even better: it can be your go-to dress in the fourth trimester,” she said."
Selling Maternity to Modern Mothers
"Pregnancy is a pivotal moment, you're worried about your career, how things are going to change, all your relationships are going to change. It’s a transformational moment, the landscape was just rainbows and sunshine."