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Dressing Professional While Pregnant Is Harder Than It Should Be

"Superkin wants to ensure that the brand is an easy solution to what is a sartorially trying time, not to mention an awkward physical and often emotional one."

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13 Maternity Clothing Items Every Pregnancy Wardrobe Needs

"Henning notes that the trick to finding the perfect “LBD” is to find one as perfect with a jacket and sneakers as it is dressed up. “Even better: it can be your go-to dress in the fourth trimester,” she said."

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Your Maternity Wardrobe—Solved!

"Quick Tip: Superkin has a nice lineup of office-ready blouses and pants."

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Selling Maternity to Modern Mothers

"Pregnancy is a pivotal moment, you're worried about your career, how things are going to change, all your relationships are going to change. It’s a transformational moment, the landscape was just rainbows and sunshine."

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Female Founder Feature

"Tara and Miriam know a thing or two about fashion, and business for that matter."

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